Creatives & Engineers


Big in the game

Ventures

Gymbox

The coolest London gym chain wanted to be cooler - so they hired us. Being conscious of the banality of gym chains and generic imagery we set out to create something different. We produced a copy strategy based on Gymbox's ethos of being honest, unfiltered and never boring. To back all of this up we decided to shoot a film to give the website a really strong landing. We love this project and think it sets a new precedent for gym chains.

gymbox.com
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